Our Leadership Team
The team at Invested Traveler wants to help you inspire and enable winning with the Journey Model of Workforce Engagement.
Founder & president
Crystal Sargent is founder and president of Invested Traveler, a B2B service firm that provides business advisory services that help business leaders innovate recruitment and retention strategies that support building powerful brands, teams and performance. Invested Traveler curates and delivers personal, memorable experiences that increase acquisition of top talent and improves employee engagement to help companies create enviable workplace environments and financial results.
Sargent is a high performing executive with global expertise building brands and leading sales and corporate marketing teams in functions that enhance shareholder value through the intersection of brand, culture, strategy, employee engagement and technology.
Prior to launching Invested Advisors and Invested Traveler with a group of private investors, Sargent spent her career in top-level executive positions in the financial sector working in private and commercial banking, supporting the needs of publicly-traded and privately-held businesses and executives.
Sargent holds a Master of Science degree in Marketing Communications from Illinois Institute of Technology and a Bachelor of Arts degree in History from the University of Wisconsin, Madison.
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Client Services Team
Director of Sales and Business Development
Gregory Parry brings Invested Traveler the benefit of his 20 years of proven business experience in advancing the success of business, arts and travel organizations. Parry offers strategic marketing and business planning, revenue generation and cross functional team leadership for a wide range of clients across the U.S., Canada and Europe.
Parry has a passion for experiential travel, outdoor adventure and the performing arts, which will serve him well in his new role as the Director of Sales and Business Development. Parry will be responsible for developing workforce engagement programs designed to increase productivity, employee retention and recognition through custom-curated travel experiences. He will also provide strategic event planning and logistical support to help organizations create deeper engagement with stakeholders as well as facilitate training programs.
Parry was born in Canada and attended the University of Alberta where he received a two Bachelor of Arts degrees in Music and Commerce. He was also an Assistant Director at The Banff Center for the Arts, in Canada’s foremost arts training facility, located in Banff National Park. Before joining Invested Advisors, Parry was president of Parry Arts Consulting.
Director of Corporate Engagement
Andrea Lane joined Invested Advisors, Inc., as Director of Corporate Engagement for Invested Advisors and its Invested Traveler division. In her role, Lane helps position Invested Advisors as the go-to resource where businesses turn to in pursuit of business growth through programmatic and partnership solutions such as customized events, sponsorships and other business development endeavors that get business leaders in front of highly desirable prospects and convert them into revenue generating clients and referral sources.
Lane has been in the business media and publishing industry for over 20 years and has successfully cultivated relationships with top-level business influencers, executives and community influencers. She assisted clients and successfully increasing market share and revenue growth by creating marketing and branding programs, sponsorships, partnerships and creative programs through print and digital platforms.
Lane has been instrumental in elevating awareness with over 100 local organizations and annual events, including Chambers of Commerce, UCSD, CONNECT, SBA, Ernst & Young, The American Heart Association and the Athena-Pinnacle awards that acknowledge leading women in the STEM industry.